Writing Needs for Your Business

I was amazed when I took my first business writing course how much printed matter needed to be written for a business.  Things we did the hard way are now easy because the business’ marketing individual now sets forth what and how things should be said.  Sales tools are an important part of the internal gears of business whether it be a practice, events business or sales organization.

Let me explain further:

*  The first telephone call to a prospect is basically the first impression a potential client has of your company or practice. Do you want your sales people to “wing it” or have a general script to follow? Remember getting in the door is the biggest challenge.

* Then, there are presentations and possible proposals. The articulation of the words is critical to the success of the sale.

* Of course someone will need to follow up with that possible account. What to say and how to say it. Some sales people excel at this skill; others are good at different aspects of the sales process.

* The relationship developed by these steps determines the success of any account.

* Now that the sale is progressing, time for follow up calls and thank you notes.

“…..it was a pleasure talking with you this afternoon…”

“…..thank you for your time allowing me to present to your staff or crew.”

“…..please feel free to contact me at any time with further questions or for clarification.”

Little things that make a lasting impression on your client. Providing the clear answer when they ask themselves, “Can we see ourselves working with this person or company?”

This type of writing includes…

Company Literature

Scripts

Sales materials/tools

     -Product information

     -Service information

     -Contract information

Proposal

Presentations

Thank-you notes